While innovation is a concept that’s been circulating at the top of distributors’ minds for years, many still struggle with what innovation and adaptation means for them. The drive for transformation is encouraging distributors to reach for new processes and technologies, but true innovation is more complex than purchasing all the bells and whistles. The key to understanding, and ultimately achieving, innovation is to start with the customer. According to Dirk Beveridge, founder of UnleashWD and proud Infor partner, “Innovation is leading customers to a better future for which they are willing and capable of rewarding you.” It’s not about shunning technology; it’s about being strategic in what tools you use to strengthen the customer relationship and improve their experiences.
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The Dane Manufacturing Blog is a series of articles selected by our leadership which best represent our perspective on the metal manufacturing and fabrication industry, environment and/or economic climate at time of publishing.