Smart automation investments and an employee-first culture helped the Wisconsin manufacturer grow 191% since 2020 and earn The Fabricator’s 2026 Industry Award
When he was first hired about three years ago, Greg McManis, vice president of marketing, Dane Manufacturing, was digging through some handwritten minutes from the early days of the company, which was founded in 1917.
In his research, he learned that during World War II, the company shut down manufacturing operations because the federal government mandated that all metal was going to be used for military-related manufacturing.
Company owners had the foresight to see that coming out of the war, the economy would take off and competition for metal fabricating services would be strong, so instead of simply closing the doors for an extended time, they invested in equipment and reorganized the plant to make operations more efficient.
Over the last 25 years, history has repeated itself at the metal fabricating company. Having moved from rural Dane County, Wis., to Waunakee, Wis., in 2019, Dane Manufacturing wasn’t going to let the pandemic slow the company down.
Under the leadership of Troy Berg, who purchased the business in 2001, Dane Manufacturing invested heavily in advanced fabricating technology and material handling automation, inspiring employees who were a part of the company’s rapid growth starting in the 2010s and customers who saw the potential of working with a company that was ready to grow with them.
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